Selected Work
A collection of brand strategy, digital marketing, and creative campaigns for luxury and fashion brands.
Chinese Outbound Tourism Strategy for a UK Regional Destination
A comprehensive market research and strategic marketing study for a major UK regional tourism destination — analysing Chinese outbound travel psychology, competitive positioning, and digital ecosystem strategy.
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Chinese Market Entry Strategy for a European Antique Jewellery Brand
Developed a comprehensive market entry strategy for a UK-based antique jewellery brand expanding into China — from consumer research to go-to-market planning.
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Digital CX Strategy: Transitioning a Viral Brand into a Legacy Icon
A strategic customer experience plan focused on building long-term brand authority and trust through transparency and real-time digital engagement.
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Conversion Optimisation Strategy for an Influencer-Led Beauty Brand
A comprehensive digital conversion optimisation plan addressing user experience, path-to-purchase friction, and customer retention for an innovative D2C beauty brand.
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3-Year Marketing Strategy for an American Accessible Luxury Brand in the Chinese Market
A strategic marketing plan addressing brand perception, customer satisfaction, and competitive positioning for an American accessible luxury fashion brand in the Chinese market.
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